
The National Lottery Campaign - Behind the scene
National Lottery Good Causes Campaign.
1 studio, 7 days, 60 countrywide projects, 188 people, 6321 images, 10 animals, 1 donkey and a rocket, the ingredients it takes to create the lead visual for the launch of the National Lottery's 20 year celebration.
The image features 150 people from more than 50 National Lottery funded projects from across the UK. Each project is engaging in an activity and using props that they feel best represents and highlights their work. It includes everything from a Hackney City Farm donkey to a motorbike belonging to Blood Bikers, a group of volunteers who transport blood between hospitals in the north west of England. Everyone was captured from the same angle and at the same scale, to ensure each project is equally represented.
The project was presented at Downing Street in front of the Prime Minister and also been featured on the Guardian
National Lottery: Downing Street
The Guardian