Client: Versus Arthritis
Creative Agency: RE
This commission has been very challenging and incredible interesting. I worked in close collaboration with the art directors at RE translating in pictures the visual identity they developed. Versus Arthritis was launched in November 2019 when two charities merged and create the largest charity in UK to support patients that suffer from arthritis and invest in ground breaking research.
I was asked to create a series of portraits and document pain and joy in normal everyday life's situations.
We travelled for nearly 2 weeks around the country spending the day with real patients, challenging the idea that arthritis is only effecting a specific group of individuals.
The photos are the main part of the new campaign and imagery of the charity