
Arthritis UK - the Rebranding and the new Campaign
I have been collaborating with the charity for many years, since their previous rebranding in 2017, and I was honoured to be involved in this new, fresher, emotional journey. I travelled around the UK, visiting and spending time with many people who suffer from arthritis, learning more about the condition and the challenges they face on a daily basis.
The charity is doing a great job supporting many people, from young children to the elderly, helping them through the different phases of their lives.
Although there is no definitive figure for how many people have arthritis in the UK, it is estimated that around 1 in 10 adults are affected.
Here is a small selection of the images